A Taste of Life at Windrush Alpacas

October 1, 2008

Taking Stock

Having lost our downtown end product outlet earlier in the year (the store owner retired) we have been looking into other options for us to get our alpaca products into a local retail location.  After looking at several options we have decided to try a booth at Main Street Crafters Mall, which is in the downtown area of Clovis.


There has been a lot of effort to promote and improve the area of downtown Clovis.   To me it has a lot of character ranging from the brick road to some beautiful architectural features on the buildings.  The Clovis MainStreet Program has been busy planning and securing funding for various projects.   The Chamber of Commerce has now opened a Norman and Vi Petty Rock and Roll museum in the downtown area and various events are scheduled in the downtown area throughout the year.


So today, following chores and with cria births permitting, we will be spending our time setting up our booth and making it as eye catching as possible.   I am challenged when it comes to artistic layout but am improving over the years, Ric has a better eye for display than I do so he will be putting his creative touch to our display.


The Main Street Crafters Mall consists of a collection of booths stocked by local artists and crafters.  There are a wide variety of products to choose from and it is a good place for gift shopping.  Having been open several years it is well known locally and usually gets a good flow of visitors throughout the week and weekend.


A crafters mall (or similar idea) can be a good place for alpaca breeders to place product, it allows you to get exposure for your product and your farm (don’t forget to include alpaca pictures and perhaps some rack cards or postcards about your farm in your display) while not tying you down to being at a store every day.    Some alpaca breeders I know have also sold product at Farmer’s Markets which can be another good avenue for end product sales (especially if you are willing to sit and spin, knit, weave or crochet which will get people’s attention).


To prepare for the set up of our booth we have inventoried our entire end product on hand and have had to re-label everything to comply with the requirements of the store.  It has taken a little time but it is a good opportunity to remind yourself what you do have on hand and maybe adjust pricing of various items depending on current markets and how long you have had that particular item in your inventory.


We are still planning on having a small online store on our website, and will offer products for sale at our Open Farm Days, but we like the idea that our local customers will now have easier access to our product on a day to day basis.  With Christmas rapidly approaching we are hoping that sales will still be good despite the current economical crisis in the US.


By the end of today our booth should be pretty much set up, I am sure we will need to come up with some additional signage, but we should have enough supplies and product on hand to make a nice display to start with.  Some of our marketing pieces will need to be changed to advertise the new location of our products –to ensure that as many people as possible know how to get their hands on our lovely alpaca goods.  Here’s hoping for some healthy alpaca product sales!





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